Unimaginable Frontiers

Who could imagine that a small company from Washington state would be a global explosion. From Alaska to China, Starbucks chain jump to a

first position that no company had so far. With a furious propaganda and marketing this company rank in the first place in a global market, make it through borders incredible, unimaginable. When this company started many thought it was a just another coffee shop in the market but become a monster globally. He was accused of monopoly by buying coffee in bulk to large trader and forget about the small business. One of the best marketing ideas is to change the menu ideas and naming in other languages ex. Grande is big in Spanish and venti, 20 in Italian, very smart and organized to attract a certain clientele and and it worked but not for long time. Corporate error caused the stock market go down, like putting too much store a side by side this cause the people on Starbucks overdrive. At present the company is not in the best moments. But anyway I love the cinnamon frappuccino muuuuuu.